The world’s most powerful airline brand? You’ll never guess…..

Aeroflot, the Russian carrier once the butt of jokes about lax safety and inebriated pilots, is now the most powerful airline brand in the world, according to a leading valuation and strategy consultancy.

Brand Finance, which recently unveiled its annual Global 500 list, topped by the likes of Lego, Google, Nike, Ferrari and Visa, this week said Aeroflot outshines the biggest carriers in the US and Middle East with an AAA brand rating. While nine other airlines can boast the same triple-A score, the firm singled out Aeroflot as the most “powerful” of all, highlighting its sponsorship of Manchester United, its young fleet, and its heavy investment in marketing, particularly in Asia.


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