Wine label raises R1 million to combat rhino poaching

Rhino Tears wines has raised R1 million since the launch of a drive in 2014 to raise funds to be used in the war against rhino poaching in South Africa.

The money that has been raised thus far has been handed to SANParks Honorary Rangers who are using the funds for anti-poaching projects in SANParks.

For every R55 bottle of wine sold, R15 goes directly to the SANParks Honorary Rangers who are using the funding to train tracker dogs and to purchase equipment for field rangers such as rifle slings, camping equipment, backpacks and various other essential items for use by the rangers.

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Founder of Rhino Tears, John Hooper says, “Every bottle purchased really makes a difference. The cost of the anti-poaching war is expensive and the men and women involved need all the support they can get to fight a ruthless enemy. We have the opportunity to save the rhino from extinction; never has the call been greater or the opportunity more urgent than it is now. Thank you to those who have helped us reach R1 million in donations.”

Earlier this year, the funds raised helped contribute towards two John Deere Gator ETVs used for anti-poaching operations in the Kruger National Park.

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SANParks Honorary Rangers Chairperson Louis Lemmer said, “In the war against poachers, rangers have to endure extreme hardships – being away from their families and facing constant dangers from poachers. So, if we as SANParks Honorary Rangers can make a difference, by making their work easier, we are adding to their effectiveness in the bush. The equipment supplied to the field rangers answers that need.”

Rhino Tears wine is available for purchase in major retailers around South Africa and can be ordered online at

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